Meet Pic Picot
Entrepreneurship, Innovation and a Kiwi Business Success Story
Pic Picot is the founder of Pic’s Peanut Butter and one of New Zealand’s most recognisable entrepreneurial success stories. Known for his unconventional journey and hands-on approach to business, Pic’s story is a powerful example of how creativity, resilience, and determination can turn a simple idea into a globally recognised brand. Now living in Marahau with his guide dog Ollie, Pic continues to inspire audiences, sharing honest insights into entrepreneurship, overcoming challenges, and building a business on his own terms, including navigating life and work with failing eyesight.
From Traveller to Founder: A Journey of Resilience & Reinvention
Pic’s early life was anything but traditional — from hitchhiking across America and living in London to joining a commune in Coromandel and learning furniture-making, sailing, and business through experience. His journey reflects a lifelong willingness to adapt, take risks, and reinvent himself, building practical skills and resilience along the way.
Building a Global Brand from a Simple Idea
Pic began making peanut butter in 2007 with no intention of building a large business — just to replace a small weekly income. Starting with a concrete mixer in his garage and selling at local markets, the demand quickly grew. Through persistence, problem-solving, and a strong team, Pic’s Peanut Butter expanded into a large-scale operation producing millions of jars annually and became an iconic New Zealand brand, including the development of Peanut Butter World in Nelson.
Leadership, Growth & Lessons in Business Success
Pic Picot's story offers valuable insights into entrepreneurship, innovation, and building a business from the ground up. His experience highlights the importance of staying true to your values, embracing challenges, and growing sustainably. Awarded a Member of the New Zealand Order of Merit in 2021, Pic continues to inspire audiences with a story that proves success doesn’t follow a straight line — and that great ideas often start small.
Contact
Call us: 021 223 2443 - best point of contact
Email us: hello@speakersnzltd.co.nz
Hours available
Monday to Friday 8.30am to 5pm
